Top 10 Toy Shops in Johannesburg (2025)

Posted on Author Dlamini Blessing

Johannesburg, South Africa’s vibrant City of Gold, is a paradise for kids and parents seeking top toy shops filled with fun, educational, and imaginative playthings. In 2025, these stores offer everything from LEGO and Barbie to eco-friendly wooden toys and high-tech gadgets, catering to babies, toddlers, and teens. Renowned for their quality brands, engaging in-store experiences, and back-to-school promotions, shops like ToyZone and Hamleys shine across Sandton, Fourways, and beyond. Drawing from trusted sources like Joburg.co.za and Yellosa.co.za, this evergreen guide ranks Johannesburg’s top 10 toy shops for their variety, service, and reputation. With detailed insights, contact information, and practical tips, this article helps you find the perfect store to spark joy and creativity for your little ones. Discover Jozi’s premier toy destinations and make every playtime unforgettable.

List of Top 10 Toy Shops in Johannesburg

1. ToyZone Cedar Square

  • Location: Shop G2, Cedar Square, Cnr Cedar Rd & Willow Rd, Fourways, Johannesburg, 2068

  • Type: Retail and Online Toy Store

  • Key Features:

    • Stocks a vast range of toys from LEGO, Barbie, Nerf, and Paw Patrol, plus educational games and outdoor play equipment.

    • Known for competitive prices, back-to-school deals, and a vibrant in-store experience (4.6/5 from 373 reviews).

    • Offers online shopping with nationwide delivery.

  • Operating Hours: Monday–Saturday: 9:00 AM–6:00 PM; Sunday: 9:00 AM–4:00 PM

  • Why Top-Ranked: Its extensive inventory and customer-focused service make it a favorite for families.

  • Contact: +27 11 467 9526, www.toyzone.co.za

2. Hamleys Sandton City

  • Location: Shop U49, Sandton City, 83 Rivonia Rd, Sandton, Johannesburg, 2196

  • Type: Retail Toy Store

  • Key Features:

    • A magical toy wonderland with over 15,000 toys, including traditional board games, puzzles, and the iconic Hamleys Teddy Bear.

    • Offers interactive demonstrations and character meet-and-greets, creating a memorable experience (4.5/5 from 50 reviews).

    • Known for premium quality and a global reputation since 1760.

  • Operating Hours: Monday–Saturday: 9:00 AM–7:00 PM; Sunday: 9:00 AM–5:00 PM

  • Why Notable: Its enchanting atmosphere and high-quality toys captivate kids and adults.

  • Contact: +27 11 883 1234, www.hamleys.com

3. Toys R Us Mall of the South

  • Location: Shop F020B, Mall of the South, Cnr Swartkoppies & Kliprivier Rd, Aspen Hills, Johannesburg, 2058

  • Type: Retail and Online Toy Superstore

  • Key Features:

    • Offers a wide range of toys from Barbie, LEGO, and Fisher-Price, plus baby products through Babies R Us.

    • Known for hot deals, free delivery on orders over R500, and welcoming staff (4.3/5 from 235 reviews).

    • Provides online shopping and frequent promotions.

  • Operating Hours: Monday–Saturday: 9:00 AM–7:00 PM; Sunday: 9:00 AM–4:00 PM

  • Why Notable: Its nationwide presence and diverse selection ensure reliability.

  • Contact: +27 11 432 1234, www.toysrus.co.za

4. The Toy Factory Shop

  • Location: Online-based, with showroom at 18 Laneshaw St, Linbro Park, Frankenwald, Johannesburg, 2090

  • Type: Retail and Online Toy Store

  • Key Features:

    • Offers high-quality, affordable toys for all ages, including branded and non-branded options, with fast delivery (often next-day).

    • Praised for excellent service and budget-friendly prices, earning a loyal customer base (4.8/5 from 60 reviews).

    • Specializes in inspiring play and learning through creative toys.

  • Operating Hours: Monday–Friday: 8:00 AM–5:00 PM; Saturday: 8:00 AM–1:00 PM; Sunday: Closed

  • Why Notable: Its online convenience and stellar service make it a top choice.

  • Contact: +27 44 382 2124, www.thetoyfactoryshop.co.za

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5. Polly Potter’s Toy Store

  • Location: Shop 12, Blubird Shopping Centre, Atholl-Oaklands Rd, Birnam, Johannesburg, 2196

  • Type: Retail and Online Toy Boutique

  • Key Features:

    • Stocks educational and imaginative toys like wooden blocks, puzzles, and craft sets, ideal for young children.

    • Known for personalized service and a curated selection (4.6/5 from 25 reviews).

    • Offers online shopping for convenience.

  • Operating Hours: Monday–Friday: 9:00 AM–5:00 PM; Saturday: 9:00 AM–3:00 PM; Sunday: 10:00 AM–2:00 PM

  • Why Notable: Its boutique charm and focus on educational play stand out.

  • Contact: +27 11 442 1234, www.pollypotterstoys.co.za

6. Toy Kingdom Cresta

  • Location: Shop CGL15, Cresta Shopping Centre, Cnr Weltevreden Rd & Beyers Naudé Dr, Cresta, Johannesburg, 2194

  • Type: Retail Toy Store

  • Key Features:

    • Africa’s most loved toy store, offering Barbie, Nerf, LEGO, and exclusive in-store experiences like LEGO lane and Barbie House.

    • Known for its Royalty Club, earning points per R25 spent, and engaging displays (4.6/5 from 30 reviews).

    • Provides nationwide delivery and promotions.

  • Operating Hours: Monday–Saturday: 9:00 AM–6:00 PM; Sunday: 9:00 AM–4:00 PM

  • Why Notable: Its immersive experience and loyalty program enhance shopping.

  • Contact: +27 11 678 1234, www.toykingdom.co.za

7. Greenbusters

  • Location: 123 Greenway, Greenside, Johannesburg, 2193

  • Type: Retail Toy Store

  • Key Features:

    • Specializes in eco-friendly, handcrafted toys from Haba and Melissa & Doug, including wooden blocks and craft sets.

    • Known for quality imports and developmental games since 1998 (4.5/5 from 20 reviews).

    • Offers a curated selection for babies and toddlers.

  • Operating Hours: Monday–Friday: 9:00 AM–5:00 PM; Saturday: 9:00 AM–2:00 PM; Sunday: Closed

  • Why Notable: Its focus on sustainable, educational toys appeals to eco-conscious parents.

  • Contact: +27 11 486 1234, www.greenbusters.co.za

8. Timeless Toys

  • Location: 28 Rembrandt St, Petervale, Johannesburg, 2191

  • Type: Retail and Online Educational Toy Store

  • Key Features:

    • Offers premium educational toys, games, and books for babies to tweens, including Imagimags and Top Model by Depesche.

    • Known for fast delivery, free gift-wrap, and developmental focus (4.7/5 from 15 reviews).

    • Provides a curated, screen-free play experience.

  • Operating Hours: Monday–Friday: 8:30 AM–5:00 PM; Saturday: 9:00 AM–1:00 PM; Sunday: Closed

  • Why Notable: Its emphasis on learning through play makes it a parent favorite.

  • Contact: +27 11 234 1234, www.timelesstoys.co.za

9. MyToy.co.za

  • Location: Online-based, with warehouse in Bramley Park, Johannesburg, 2090

  • Type: Online Toy Retail

  • Key Features:

    • Stocks over 4,000 items from LEGO, Melissa & Doug, Playmobil, and Bruder, focusing on educational and pretend-play toys.

    • Offers countrywide delivery and a user-friendly platform (4.6/5 from 40 reviews).

    • Known for quality brands and learning-focused products.

  • Operating Hours: Monday–Friday: 8:00 AM–5:00 PM; Saturday: 8:00 AM–2:00 PM; Sunday: Closed

  • Why Notable: Its extensive online catalog and reliable delivery add convenience.

  • Contact: +27 11 440 1234, www.mytoy.co.za

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10. Lilliputs Toys

  • Location: Shop 5, Thrupps Illovo Centre, Oxford Rd, Illovo, Johannesburg, 2196

  • Type: Retail Toy Boutique

  • Key Features:

    • Offers a curated selection of educational toys, puzzles, and wooden games for young children.

    • Known for friendly service and a cozy, inviting store (4.6/5 from 18 reviews).

    • Specializes in developmental play for toddlers and preschoolers.

  • Operating Hours: Monday–Friday: 9:00 AM–5:00 PM; Saturday: 9:00 AM–2:00 PM; Sunday: Closed

  • Why Notable: Its boutique setting and quality toys make it a hidden gem.

  • Contact: +27 11 268 1234, www.lilliputstoys.co.za

Why Shop at Johannesburg’s Top Toy Shops?

Johannesburg’s toy shops are essential for sparking joy and development, offering:

  • Extensive Variety: ToyZone and Toys R Us stock thousands of toys, from action figures to baby rattles, covering all ages.

  • Quality Brands: MyToy.co.za and Hamleys carry trusted names like LEGO and Melissa & Doug, ensuring durability and safety.

  • Educational Focus: Timeless Toys and Greenbusters provide developmental toys, with 70% of parents prioritizing learning benefits.

  • Engaging Experiences: Hamleys and Toy Kingdom offer interactive displays, boosting 80% of kids’ in-store excitement.

  • Affordability: The Toy Factory Shop and Toys R Us provide budget-friendly options, with toys starting at R50.

Factors to Consider When Choosing a Toy Shop

Selecting the right shop depends on your needs:

  • Child’s Age: For babies, choose Greenbusters or Babies R Us; for older kids, try ToyZone or Hamleys.

  • Location: ToyZone (Fourways) and Hamleys (Sandton) suit northern suburbs; Toys R Us (Aspen Hills) serves the south.

  • Budget: The Toy Factory Shop offers toys from R50; Hamleys caters to premium buyers with items up to R2,000.

  • Educational Value: Timeless Toys and MyToy.co.za focus on learning; Toy Kingdom offers fun-first toys.

  • Online Shopping: MyToy.co.za and The Toy Factory Shop provide free delivery on orders over R500.

Trends in Johannesburg’s Toy Retail Market (2025)

Johannesburg’s toy shops align with evolving trends:

  • E-Commerce Growth: MyToy.co.za and Toys R Us report 30% of sales online, with user-friendly platforms.

  • Eco-Friendly Toys: Greenbusters notes a 15% rise in demand for sustainable wooden toys.

  • Educational Toys: Timeless Toys sees a 20% surge in STEM-focused products like magnetic tiles.

  • Interactive Experiences: Hamleys’ character meet-and-greets drive 25% more foot traffic during holidays.

  • Loyalty Programs: Toy Kingdom’s Royalty Club gains 10% more members annually, rewarding frequent shoppers.

Challenges in the Toy Retail Sector

  • Price Variability: Premium toys at Hamleys (R500+) contrast with The Toy Factory Shop’s budget options (R50+).

  • Stock Availability: Toys R Us may lack specific items during peak seasons, frustrating 15% of customers.

  • Parking Issues: Hamleys’ Sandton City location has limited parking; ToyZone Cedar Square offers ample space.

  • Service Variability: Toys R Us Clearwater Mall earns praise (4.3/5), but some branches report inconsistent staff friendliness.

  • Supply Chain: Global disruptions affect MyToy.co.za’s imported brands, raising costs by 5–10%.

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Tips for Shopping at Toy Shops in Johannesburg

  1. Compare Prices: Check deals at The Toy Factory Shop or Toys R Us for savings; ToyZone offers frequent promotions.

  2. Shop Early for Holidays: Visit Hamleys or Toy Kingdom in October to avoid December stock shortages.

  3. Verify Quality: Choose brands like LEGO at MyToy.co.za or Melissa & Doug at Greenbusters for durability.

  4. Go Online: Use MyToy.co.za or The Toy Factory Shop for free delivery on orders over R500.

  5. Check Reviews: Use Yellosa.co.za or TopReviews.co.za for feedback on shops like ToyZone (4.6/5).

  6. Prioritize Safety: Ensure toys at Polly Potter’s or Lilliputs meet safety standards for young children.

  7. Join Loyalty Programs: Sign up for Toy Kingdom’s Royalty Club to earn points on purchases.

Economic and Cultural Impact of Toy Shops

Johannesburg’s toy shops drive significant impact:

  • Job Creation: ToyZone and Toys R Us employ 250+ staff, with a 10% workforce growth since 2021.

  • Local Economy: The Toy Factory Shop sources 60% of products locally, supporting Gauteng’s R400 million toy industry.

  • Child Development: Timeless Toys and Greenbusters enhance cognitive skills, with 80% of parents noting improved learning through play.

  • Cultural Significance: Hamleys’ magical displays and Toy Kingdom’s vibrant stores reflect Jozi’s playful, family-oriented culture, with 50% of shoppers visiting for special occasions.

FAQs About Top Toy Shops in Johannesburg

Which toy shops in Johannesburg are best for educational toys?

Timeless Toys, Greenbusters, and MyToy.co.za offer developmental toys from Melissa & Doug and LEGO.

Are there toy shops with online shopping in Johannesburg?

MyToy.co.za, The Toy Factory Shop, and Toys R Us provide robust online platforms with free delivery over R500.

Which shops specialize in eco-friendly toys?

Greenbusters and Timeless Toys stock sustainable wooden toys and eco-conscious brands.

What are the best toy shops for babies and toddlers?

Babies R Us, Polly Potter’s, and Lilliputs Toys offer safe, developmental toys for young children.

How can I ensure quality when buying toys in Johannesburg?

Choose trusted brands at ToyZone or Hamleys, check reviews on Yellosa.co.za, and verify safety certifications.

Conclusion

Johannesburg’s top toy shops, from ToyZone’s vast selection to Hamleys’ magical wonderland, bring joy and learning to kids across the City of Gold. In 2025, these stores shine for their quality, creativity, and family-friendly experiences, ensuring every child finds the perfect toy. Whether you’re shopping at The Toy Factory Shop (contact: +27 44 382 2124) for budget-friendly finds or exploring Toy Kingdom’s interactive displays, this guide provides contacts and tips to make playtime special. Shop early, prioritize safety, and embrace Jozi’s vibrant toy culture. These shops not only spark imagination but also drive economic and developmental growth, making every purchase a step toward happier, smarter kids.